New Standard: Leveraging Digital Tool to Reach Customers at Multiple Dispensaries in Michigan
New Standard is a cannabis dispensary chain throughout Michigan, with locations in Grand Haven, Whitehall, Hazel Park, Sand Lake, Nunica, and Muskegon. The company has leveraged digital tools to increase awareness and reach customers at their many dispensaries.
The company has developed a sophisticated online presence that includes a website, social media channels, and a Google My Business profile. On their website, customers can easily search for dispensaries near them, view the dispensary’s hours and services, and view their product selection. Additionally, New Standard’s website is optimized for mobile devices, allowing customers to access information and services on the go.
New Standard has also leveraged the power of social media to engage with customers and stay top of mind. The company actively posts on Facebook, Instagram, and Twitter, sharing information about their products and services as well as discounts and promotions. This helps to keep customers informed and engaged with the company, helping to build loyalty and trust.
New Standard has also developed a Google My Business profile to ensure that customers can easily find their dispensaries on Google searches. The profile includes detailed information about the location of each dispensary as well as reviews from customers, helping to boost the credibility of the company and make it easy for customers to find the nearest dispensary.
Overall, New Standard has been successful in leveraging digital tools to reach customers throughout Michigan. By having an online presence, engaging with customers through social media, and optimizing their Google My Business profile, the company has been able to increase their reach and build a loyal customer base.
